Royal Georgian Tours
Category
Operations Platform
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A booking and operations platform for a Georgian tour operator, covering reservations, guest arrivals, confirmations, staff roles, and the money, in one place.
About the Product
Before this, the whole operation lived in a notebook, a phone, and a spreadsheet. Reservations in one place, arrival dates in another, what a guest paid in a third, and confirmation letters retyped by hand for every booking. Nobody could answer who is arriving next week and what is still owed without checking three sources and hoping they agreed.
The system puts the entire season in one place. Reservations, the arrival calendar, confirmations that generate themselves, hotel correspondence, reminders, and the money moving in and out, all connected instead of copied between each other.
One Place
The design started from the manager’s actual week rather than a feature list. What arrives, who confirmed it, what got paid, what is still open. Everything else was cut. The people using it are not looking for software, they are looking to stop keeping the business in their head.
Visual Language
Plain and dense on purpose. This is a tool someone opens fifteen times a day during high season, so it favours the fastest read over the prettiest screen.
Calendar first, because in tourism every question eventually turns into a date.
Three Businesses, One System
The operator does not run one kind of property. There are cottages in Martvili, apartments in Orbi, and partner hotels the company does not own at all, and each one books, bills, and confirms differently.
Most booking software assumes you own your rooms. This one does not, so the partner-hotel side works as a real path instead of a workaround, and all three run in the same calendar and the same books.
Built for the People Who Run It
Manager and employee are separate roles with separate views, so a staff member can take bookings and handle arrivals without seeing the company’s finances.
Confirmation letters and hotel emails come out of the system already correct, carrying the right entity details, which removes the single most common place a small operator embarrasses itself in front of a guest.
From Internal Tool to Booking Engine
Right now a booking still starts with a person. The next step is a public page where the guest books and pays directly, which turns the system from something the staff operates into something that brings the business its own reservations.
After that, connections to Booking.com, Viator, and the other channels tour operators depend on. Georgia took 5.4 million tourists in 2024 and there is still no local software built for the operators serving them.
Where It Stands
Live and running the operator’s season, sold at $100 to set up and $75 a month. Their manager expects the booking page alone to triple the stays they take.
